Our researchers have started off the year with a very strong media presence. In certain areas we can see that the journalists have LUSEM researchers as their first choice for quotations or comments. Retail, taxes, demography, and tariffs are but a few of the subjects where we seem to have the go-to expertise. This week we also had an article in The Conversation, by Fredrik NG Andersson that had over 40 000 reads. And then there were follow up articles, so we do recommend you write in the Conversation. The communications team is itching to help you get started.