👉LUSEM Staff News, 2025:11👈🎃💸🎁

Logga Ekonomihögskolan vid Lunds universitet

6 November 2025

Looking into Retail and Consumption

In this issue, we once again take a thematic approach — this time focusing on retail and consumption.

We’ve just spent millions on Halloween candy — a relatively new tradition in Sweden — and are already gearing up for Black Friday, Cyber Monday, and the Christmas shopping season. There’s barely a pause between the pumpkins and the Christmas decorations in the stores.

In this issue, we talk to Ulf Johansson, Professor of Marketing and Assistant Director of the Centre for Retail and Logistics at Lund University (REAL). We also feature an article exploring how marketing can be used to promote degrowth, and we round off our retail and consumption theme by examining what makes us choose vegetables over meat.

On the media front our researchers keep sharing their expertise on a daily basis, but a special shout out to Ulf Johansson who seems to be quoted on a daily basis whenever media outlets even. mention the word retail.

We wish you an insightful and engaging read!

Stock photo of a woman with shopping bags, going up an escalator

What about Retail and Consumption Ulf?

Lately Ulf Johansson, professor in Marketing at LUSEM, has been quoted in the media on a weekly basis on issues relating to Coop’s survival, ICA’s gaining market shares, the depletion of commerce in city centres and e-commerce to name but a few.

We got a chance to ask him about important trends in retail and what is upcoming in the near future.

What about Retail and Consumption Ulf? – lusem.lu.se/internal

Stock photo of a green plant growing through concrete

The climate crisis has a marketing problem

Very few support climate change, pollution and the general destruction of our planet, but why then is it so hard to make a truly sustainable future desirable?

Climate crisis has a marketing problem – lusem.lu.se

Stock photo of a person grocery shopping.

Despite climate concerns, it’s the price that shapes our food choices

Even though awareness of climate change is growing, it is not primarily environmental concern that drives consumers to choose plant-based foods – it’s the price tag.

Despite climate concerns, it’s the price that shapes our food choices – lusem.lu.se

Photo of Erik Renström, Vice-Chancellor of Lund University, and Tom Erixon, President and CEO of Alfa Lava

Lund University and Alfa Laval strengthen partnership for innovation and sustainability

Lund University and Alfa Laval have entered a new strategic partnership aimed at strengthening collaboration, driving innovation, and addressing global challenges in sustainability, digitalisation, and energy transition.

Lund University and Alfa Laval strengthen partnership for innovation and sustainability – lusem.lu.se

Stock image with zeroes and ones behind the text "TAX"

Exploring the future of taxation in a digital era

How will AI and automation change the way societies tax, spend, and sustain welfare? A new book by LUSEM researchers explores the future of taxation in a digital world.

Exploring the future of taxation in a digital era – lusem.lu.se

Image of Yūrei, a female face in black and white, and what seems to be bloodstains

Opera Meets AI: “YŪREI: Ghost of the AI Empire”

An immersive fusion of music, AI, and interactive audience play explores how digital technology can reshape the future of live performance.

Opera and AI United in “YŪREI: Ghost of the AI Empire” – lusem.lu.se

New thesis in Statistics by Yvette Baurne

The dissertation is called: Statistical Aspects of Group Dynamics – Multilevel Methods for Emergent Processes in Teams.

New thesis in Statistics By Yvette Baurne – lusem.lu.se

For all employees – Sustainable Proposal Testbed

Where all LU employees can propose projects to test new sustainability solutions on campus and receive funding to do so.

Sustainable Proposal Testbed – lusem.lu.se/internal

Photo of an old type writer, notebooks, glasses, a pen, all on a wooden table.

Marcus and Amalia Wallenberg Foundation (MAW) and the Marianne and Marcus Wallenberg Foundation (MMW)

The MMW primarily awards grants in the social sciences and the MAW primarily awards grants in the humanities.

MAW&MMW – lusem.lu.se/internal

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LUSEM Staff News – lusem.lu.se/internal

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By-election regarding new members of the Faculty Board of the School of Economics and the Electoral College at Lund University
Apply for funding to develop and test ideas related to sustainability
Law, medicine and economics remain the most popular subjects at Lund University

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